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SaaS
Another completely different option is to go the SaaS route. This stands for ‘Software As A Service’ and essentially it means that you are selling access to a piece of software for a recurring fee – much like a subscription. The dating website Match.com (www.match.com) is a great example of this. Others will often offer a free membership in order to attract potential customers and then encourage to upgrade their membership for a fee, giving access to more features. Examples of this include Dropbox (www.dropbox.com), Evernote (www.evernote.com) and Feedly
(www.feedly.com).
- Having a LinkedIn Company Page for your business is your first step to delivering your business related content to LinkedIn members through sponsored content. Adding a Company Page on LinkedIn will only require you to follow some simple steps.
- Your account has to be older than one week.
- You have to be listed as the owner or as an employee in the company you’re creating a Company Page for.
- Your profile must be in good standing.
If you’ve just created your LinkedIn account, remember that:
Once you are sure that you comply with all the requirements, just head over to your LinkedIn dashboard to get started.
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